Victoria Fitoussi's Content Marketing Portfolio

Hi, I’m Victoria.

Director of Content

Driving value and interest through content.

As an experienced organic content marketing strategist, I've spent 8+ years crafting campaigns with a foundation in data-driven insights and impactful organic content. My journey has been fueled by a passion for travel, a boundless curiosity, and a relentless pursuit of creativity.

I thrive in a high-paced environment, consistently pushing the boundaries of innovation to create captivating content that not only fosters brand loyalty but also delivers tangible business results.

My dedication to the brands and audiences I work with is unwavering, and I bring a distinctive mix of authenticity, attentiveness, and forward-thinking efficiency to every team I collaborate with.

My diverse experience spans a range of industries and team structures, including B2B, B2C, editorial, travel, streaming, creative agencies, and startups. Regardless of the context, my ultimate goal remains consistent – to craft human-centered concepts that ignite conversations and inspire action.

Victoria is a highly skilled marketer with a deep understanding of organic strategy, which I witnessed through her creative and high-quality content. She was constantly identifying new opportunities to reach users through avenues such as blogs, glossaries, and eBooks. In my time at Hone, Victoria had already increased our website's organic traffic significantly through her efforts in implementing relevant, reliable, and searchable content. On top of all this, Victoria was an absolute pleasure to work with. Her positive attitude and willingness to collaborate makes her a great addition to any team.

Caleb Montgomery, Digial Marketing Lead
Victoria is a creative, outcome-driven, and strategic leader. During the two years I worked with her on the Marketing team at ProductPlan, she implemented several new content initiatives that transformed our content function into an industry powerhouse. She has a gift for empowering cross-functional teams and identifying opportunities to improve existing processes. Victoria has the skills to make any project and team successful, and I am grateful to have learned and grown with her.

Sierra Newell, Marketing Programs Manager
Content marketing at ProductPlan is top-notch, even with a small team! Victoria's approach to content marketing wasn't just lead generation or supporting the product that I managed, though our content marketing was tremendously successful at both of those things. What made our content marketing different was that our content helped achieve business goals around supporting product teams through education, insight into how other product teams worked, and tools to make work easier. Customers constantly raved about ProductPlan's content. Victoria led our successful content marketing team. Not only is she fantastic at her job, but she's also an absolutely delightful person. I would definitely work with Victoria again and recommend her as a colleague to any of my close friends (or all of LinkedIn!).

Rachel Wynn, Product Leader

Travel Writing

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Blog Content: SEO

I develop and execute comprehensive SEO blog content strategies, meticulously researching high-impact keywords and crafting engaging, informative blog posts. This approach not only bolsters organic search rankings but also positions our brand as a go-to resource within the industry. By consistently producing relevant and valuable content, I successfully increased website traffic, established thought leadership, and generated more qualified leads.

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Content: Lead Generation

My content lead generation strategy is tailored to capture and nurture high-quality leads. By producing a mix of educational resources, from checklists to targeted eBooks, and data-driven whitepapers, we not only attracted the right audience but also fostered engagement through strategic email campaigns and personalized content recommendations. This approach significantly amplified lead generation and optimized the sales funnel, resulting in a higher conversion rate and a more valuable customer base.

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Social Media

I executed an impactful social media strategy, focusing on audience engagement, brand awareness, and lead generation. By creating a consistent posting schedule, crafting engaging content, and fostering meaningful interactions, we increased our online presence and cultivated a loyal online community. Additionally, I closely monitored performance metrics, allowing for data-driven adjustments that resulted in higher reach, improved conversion rates, and a stronger digital brand identity.

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Video Marketing

I spearheaded a holistic video marketing strategy, transcending mere promotional content to establish them as thought leaders in their industry. By producing informative, high-quality videos and optimizing them for SEO, we achieved significant visibility in search engine results, attracting a targeted audience. This approach not only bolstered the brand's credibility but also boosted website traffic and conversion rates, solidifying the company's position as an authoritative voice in their field.

Share Your Product Story

A snappy, upbeat video campaign made for ProductPlan, a product roadmap software company. Highlighting ProductPlan’s ease of use and scalability, this video demonstrates how a visual roadmap can connect and rally your team around the product story, empowering you to focus on what matters.

Spotlights

Creative Brief | Director | Project Management

Thought leaders in product management share their career experiences and lessons in this popular YouTube series.

Interview with actress Mo’Nique

On-set producer | Director | Editor

Interview with Mo’Nique on her film Blackbird for the Frameline film festival.

What is a….

Informative organic YouTube series driving 15% traffic back to the website. Supporting evergreen content rank. Amassing 350K+ views.

Podcasting

I spearheaded the creation of a dynamic and informative podcast series, featuring industry experts and thought leaders. This initiative effectively established the company as a knowledge authority, fostering valuable connections and insights within their target market. By delving into relevant topics and showcasing the company's expertise, the podcast became a powerful tool for brand building, thought leadership, content repurposing, and audience engagement.

Learning Works

A series of in-depth conversations with L&D leaders from Facebook, SuccessFactors, McDonald’s, and more on how they’ve built game-changing strategies, unleashed business growth, and scaled their global L&D.

Copywriting

I crafted compelling and concise copy for a B2B company's website and landing pages, seamlessly blending industry-specific jargon with persuasive language to convey their unique value propositions. Through engaging headlines, informative product descriptions, and compelling calls to action, I successfully optimized their online presence to drive lead generation and conversion rates.

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Resume/CV

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